PRIVACY POLICY
Effective Date: October 29, 2026
At What2Wear, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect information when you use the What2Wear mobile application and its related services.
1. Information We Collect
We collect information necessary to provide and improve our services, including:
Account and Profile Information
Email address
Name, username, and profile picture, if provided
Account identifiers and authentication information
User-Generated Content
Photos uploaded to your wardrobe, outfits, and Inspiration collections
Clothing categories, outfit combinations, favorites, and luggage plans
Descriptions, tags, notes, and other information you choose to provide
Website links associated with saved items or inspiration photos
Location Information
With your permission, we may process location information to provide local weather information and support location-related features. You can manage location permissions through your device settings.
Technical and Usage Information
App usage and interaction analytics
Device information and technical identifiers
Crash reports and performance diagnostics
Push notification tokens (FCM and APNs)
Subscription Information
We process subscription status, purchase identifiers, and entitlement information through RevenueCat and the applicable app store. Payment transactions are handled by Apple or Google, and we do not receive your complete payment card details.
2. Photos, Inspiration, and Shared Content
What2Wear allows you to save and organize images from your camera, photo library, and other applications using your device's sharing functionality.
When you save a photo to Inspiration:
The selected image is uploaded to our cloud storage.
Optimized image versions and thumbnails may be generated for efficient storage and display.
Any description you provide is saved with the image.
If the image originates from a website shared through Safari or another application, we may retrieve an available image from that webpage and save the source URL.
Inspiration is designed as a personal collection. Photos saved to Inspiration are not automatically published or made visible to other What2Wear users.
We do not automatically access your browsing history. Website content is retrieved only in connection with a sharing action you initiate.
Images and other content may also be processed to provide requested features such as clothing classification, image editing, and outfit creation.
Content that you explicitly choose to share through other features of What2Wear may be visible to other users, depending on the feature and your sharing choices.
3. How We Use Your Information
We use collected information to:
Create, authenticate, and manage user accounts
Store and synchronize wardrobe items, outfits, Inspiration photos, and other collections
Provide and improve application functionality
Process images and provide requested image-related features
Manage subscriptions and premium access
Deliver notifications when enabled
Provide customer support
Monitor application performance, diagnose errors, and maintain security
Analyze usage trends to improve the user experience
Send promotional emails or newsletters only when you have opted in
Where applicable, we process personal data to provide the services you request, comply with legal obligations, pursue legitimate interests in maintaining and securing the service, or based on your consent.
4. Third-Party Services
What2Wear uses third-party service providers to operate and maintain the application, including:
Google Firebase
Authentication
Cloud Firestore
Cloud Storage
Cloud Functions
Cloud Messaging
Analytics
Crashlytics
RevenueCat
Subscription management and purchase entitlement verification
Apple and Google
Account sign-in services
In-app purchases and subscription billing
We may also use external weather information services to support weather-related features.
These providers may process information necessary to deliver their respective services. Their handling of personal information is governed by their applicable privacy policies and contractual obligations.
We do not sell your personal information.
5. Data Storage and Security
We use cloud infrastructure, including Firebase, to store account information and content that you choose to save.
We implement access controls and technical safeguards intended to protect personal information against unauthorized access, modification, disclosure, and loss.
However, no internet-based service or electronic storage system can guarantee absolute security.
Your information may be processed or stored in countries other than your country of residence. Where required by applicable law, appropriate safeguards must be used for international data transfers.
6. Data Retention and Deletion
We retain account information and user-generated content for as long as necessary to provide our services, generally while your account remains active.
You can delete individual wardrobe items, outfits, and Inspiration photos using available features within the application. When an Inspiration photo is deleted, the application initiates removal of the associated cloud record and stored image files.
You may initiate deletion of your account through the application's account settings or contact us at privacy@what2wear.com for assistance.
Account deletion includes removal of associated personal information and user-generated content, except information that must be retained for legal, security, or other legitimate purposes.
Some information may remain temporarily in backups or service-provider systems according to applicable retention procedures.
7. Your Privacy Choices and Rights
Depending on your location and applicable privacy laws, you may have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Request restriction of, or object to, certain processing activities
Request a portable copy of your personal information
Withdraw consent where processing is based on consent
Lodge a complaint with the appropriate data protection authority
You can manage camera, photo library, location, and notification permissions through your device settings.
To exercise your privacy rights, contact us at privacy@what2wear.com.
8. Children's Privacy
What2Wear is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information without appropriate authorization, we will take steps to delete it.
9. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our services, data practices, or legal requirements.
When we make material changes, we will provide appropriate notice through the application, our website, or other available communication methods.
The effective date at the top of this policy indicates when the latest version takes effect.
## 10. Contact Us
If you have any questions or concerns about this Privacy Policy or the handling of your personal information, please contact:
Data Controller: Ivan Gersonsky, operating as What2Wear